Am I seriously the only person that this commercial does not drive insane? If March Madness somehow goes on ONE DAY longer than it's scheduled to, I'm not sure that I'll make it. And that is 120% serious. I mean really Southwest?? Take a chill pill huh?
I'll admit I've pretty much hated this whole "Bags Fly Free" campaign from the start. And full disclosure here, I am a branding professional. Soooo pretty much what I say goes. Yeah, we get it. You guys don't charge for bags. Other airlines do. Hey cool bro.
Why do I hate it, you ask? I don't know. It's just annoying. And it certainly doesn't help anything that it's on every single fucking commercial break there is. Maybe mix it up a bit? Would producing 2 annoying commercials have killed you? Or better yet, maybe next year, throw a dog a bone and take a cue from my girl here...
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